I love costume shops.

Katie is a designer, thinker, crafts(wo)man, listmaker, unofficial Redbull spokesperson and hustler. She currently works at Hearst Corporation as an Interactive Designer focusing on publication website redesigns and improving digital products. Full of energy and passionate about investigating the unknown, she is most happy when she is simultaneously adding and checking things off of her non-existent bucket list.

Guilty Pleasure(s):

Terrible TV shows (like really bad...as in “she watches shows until they are cancelled” bad…). Also, 90’s one-hit wonders.

For more information about my background: http://lnkd.in/b2iG5B8 

 stuck in an elevator. 

stuck in an elevator. 

 Also a fan of Mike Perry

Also a fan of Mike Perry

 atlantic antic

atlantic antic

 BK FOR LIFE

BK FOR LIFE

 photo courtesy     Robyn Faith

photo courtesy  Robyn Faith

 everyone should own a disco ball

everyone should own a disco ball

 yay hot air balloons...and instagram!

yay hot air balloons...and instagram!

 the end

the end

The brand new Cosmopolitan.com. Cosmopolitan is the first Hearst title to debut on an entirely new, flexible, scalable, global design platform that will eventually power 18 properties. You can read about it here and here

PRESS: WWDFast Company, DigiDay, AdWeek, & Media Wire Daily

The New Homepage

The BEFORE

 The New Homepage on Desktop featuring a branded video header.

The New Homepage on Desktop featuring a branded video header.

 Tablet View

Tablet View

 Mobile View

Mobile View

And it's not just a US thing. Cosmopolitan.co.uk launched a month after US. 

Zana is a online education platform for entrepreneurs. I worked on some initial styling and strategy while contracting with them for 4 months. 

 A first iteration of a video page

A first iteration of a video page

I actually started right into full fledged mocks for pitching purposes and then took the time later to develop a styleguide, set of icons and design system. The original templates were then re-worked to be consistent. 

 Style Tile

Style Tile

 Homepage

Homepage

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Redesigned harpersbazaar.com as a luxury, responsive experience. 

Press: New York Times , Refinery29

 The New Article Template

The New Article Template

Homepage

#theList

Redesigned roadandtrack.com responsively. Nominated for a Webby 2013. 

 When the logo changed, we worked it into the new header. 

When the logo changed, we worked it into the new header. 

THE PROJECT:

Marci Silver is a Speech pathologist who wanted to stand apart from her competition. She is a vibrant, friendly, caring individual and the goal of the brand was to capture that. 

THE CHALLENGE: 

She has a wide variety of patients including stroke victims, corporations and children so the materials had to be flexible enough to appeal to a wide variety of people and be reconfigured for different applications. 

THE EXECUTION:

My goal was to keep the branding fun and friendly, while still withholding the level of professionalism that Marci exudes. I wanted to achieve playful, but not cheesy; empowering but not intimidating and quirky but not wacky. Most of all, we wanted to stay away from the clinical look of most PhDs. I created a logo with custom lettering and developed a full set of hand-drawn icons to capture her spirit. The muted off-orange color is vibrant and energetic without being overbearing. I am currently working with her to create a set of brochures, a website and promotional coasters.  

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Was on a team of 4 tasked with redesigning CKU.com. Along with cleaning up the UX and showcasing the photography, we created a new section of CKU called Explore CKU. It's purpose was to bring the brand personality into the experience. 

I also designed several email blasts for both CKU and Calvin Klein Jeans.

EET is a restaurant owned and operated by Splashlight. I redesigned their website, menu, environmental graphics, signage, business cards, etc to reflect their friendly vibe.

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While working for Esquire at Hearst Digital Media, I completed several infographics for Esquire.com. Click through to see the articles they were for. 

A wedding invite, RSVP card and brunch/dinner invite for their fall wedding. The color and typography were chosen to compliment a photo collage and two drawings made by the groom-to-be, which were included on the various materials. 

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One wine, two different labels. These labels were done in collaboration with Heather while I was at Bad Feather. 

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Ray Bradley needed a set of labels for his jarred goods to set him apart from the other vendors at Union Square market. Project completed while at Bad Feather. 

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Pet Elements Natural Bamboo Feeders are Castlemere’s best selling pet product, featuring an eco-friendly and much more attractive alternative to the standard plastic bowl. I completed this project at Elements, LLC.

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Poster illustrations developed for Nestle Waters North America's internal recycling program. 

 We are #1.

We are #1.

 We Care.

We Care.

 This is important.

This is important.

As the one and only graphic designer at Splashlight, I work with the Co-Founder on all things having to do with Marketing (both internal and external). During my time there, I have elevated/maintained the brand through presentations, collateral, branding, web design and development, lookbooks, guidebooks, handbooks and more. In 2010, I redesigned and developed their site to showcase what their audience is looking for - beautiful, effective imagery. Earlier this year, I duplicated and then customized the site for their miami location.

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 infographic timeline

infographic timeline

 the homepage was built with a fullscreen slideshow featuring the brand's latest work. 

the homepage was built with a fullscreen slideshow featuring the brand's latest work. 

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 Splashlight Miami

Splashlight Miami

 Events Guidebook

Events Guidebook

This book is a compilation of researched information from various sources about the rituals and practices of courtship from 1000-1900. This 70 page publication does not attempt to cover the entire history of love, sex and marriage, but rather the essentials (a.k.a. the fun parts) complete with diagrams and a running commentary of side notes and "fun facts". The pages are french folded to conceal a number of pick-up lines that are printed on the inside of the fold. 

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This yet-to-be-built application was designed to be a database of pick-up lines. The shot glasses indicate how much liquid courage the user will need to attempt using the pick-up line line while the rating system indicates how successful the line has been for other users. By clicking the cupid icon, the user can send the line to anyone in their contacts as a text message or an email. This app was completed in conjunction with the "Incomplete History of Wooing" project. 

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